Wednesday, 25 January 2012

The signposts are already there – so where will you find your PaL?

The term ‘the lost generation’ historically refers to young people who came of age during World War I. Recently though, it’s being increasingly used to describe a generation of people who have ‘lost their way’ – rising unemployment, a financial recession and lack of something meaningful to hold onto has a tendency to set people on a depressing course, wandering through life without marrying, building a family or even purchasing their own homes. In his introduction to our 2011 PaL Profiles booklet (click here) the Chief Rabbi, Lord Jonathan Sacks, offers a Jewish solution to similar problems within our own community. He writes: “One of the most effective ways...to ensure the survival of Judaism...is to provide opportunities for Jews, young and old, to...understand their Jewish heritage”.


This provides a very strong argument for why PaL will be heavily represented at the Jewish News and Media Group’s Jewish Living Expo in March, under the strapline of ‘Everything for Everyone Jewish’. An event endorsed by the Chief Rabbi , the Expo promises to provide the UK Jewish community with just such an opportunity to ground itself, as well as being a real celebration of everything Jewish.


PaL has big plans for the Expo, including an incredible prize raffle where you can win an iPhone 4s, Kindle 3G and £100 of Amazon vouchers – the perfect package to get you started on ‘Phoning and Learning’!  We’ll also be bringing along some fun ‘must have’ freebies, publicly launching our first ever promo video -  and of course giving people the opportunity to sign up to what is arguably the most flexible, innovative and – yes - the ‘most free’ Jewish learning programme out there!


 Tickets for the Expo are already on sale – to get a 10% discount on your entry fee, go to www.jewishlivingexpo.com and quote PAL03 at the checkout.  


We’re looking forward to seeing you there – don’t lose your way!